The Artist's Way

We would likely see him working intensely on the project, looking at the artwork from every angle possible, constantly assessing each action with a critical, yet caring eye. Stepping back and using his hands, arms, and tools as straight edges as if he were looking into the sight of a gun. Thus, Michelangelo could be described as being enthralled with the beauty of his masterpiece.

Assuming you were in the market for a sculpture, and you saw Michelangelo working alongside another, less enthusiastic artist, which would you choose? Michelangelo of course!

Michelangelo Method

Using this image of Michelangelo carving his masterpiece, we can picture what a Michelangelo Personal Trainer might look like... If you are a personal trainer in a big box gym where you coexist with other health club members, you must take advantage of this free advertising to market yourself. When I was a fitness manager, one of the first things I taught my new personal trainers was how to use the Michelangelo Method to market themselves.

Evidence

While personal training in a large gym, I was taken back when one of the hardcore bodybuilders stopped me to say "Hey I watch you when you are training your clients and you are so laser focused! It looks like absolutely nothing else in the world exists but your client. I appreciate that, and they are lucky to have you." Adding even more credibility to the Michelangelo method was the fact that I had several gym members approach me wanting to buy personal training, without being solicited! Therefore, if you are a personal trainer in a large health club like 24 Hour Fitness, Crunch, LA Fitness, or Equinox, the Michelangelo Method can be used to become the top personal trainer in your gym!

Below Are The 6 Keys to Michelangelo Method:

1. Stay Level Headed
   • If they are standing up, you are right there with them, if they are doing a plank, you are on your knees right next to them.
2. Visual Targets
   • Have visual targets at every articulation point (i.e. joint) within the body. Keep your eyes moving between those points constantly.
3. Circle like a Vulture
   • Look at your visual checkpoints from every angle possible, constantly walk around your client, experimenting with closer and further sights to discover different deviations.
4. Discover The Beauty
   • While training, as tired as you might be, attempt to see the beauty that is, human movement. If you see the beauty, you will exude enthusiasm and passion!
5. Keep Laser Focused
   • Even if someone says hi to you, try not to break eye contact with the client. They must feel that they are literally the only one in the gym with you.
6. Transmit Enthusiasm
   • Enthusiasm is contagious! Give you clients high fives, and laugh with them often. If members see that you are both enthusiastic, and meticulous with your clients, you will be the first trainer they turn to when they need help

If you are a fitness professional be sure to claim your free fitness sales crash course which contains 5 video modules on the most important aspects of selling personal training!