A lesson from ZARA What can health club executives learn from leading Spanish clothing retailer ZARA? Despite having a completely different business model from that of health clubs, ZARA can teach us a thing or two about creating a competitive advantage through innovation. Predicting Fashion Trends ZARA has managed to develop a strong competitive advantage by staying ahead of Read More …
Category: business
Rob Lewis Professional Business Speaker Highlight Reel
Finally… After 5 Years! Life of the speaker When I set out to become a professional speaker after finishing grad school I knew I would have to pay my dues. Because I was starting from scratch, I could not rely on reputation, or best-selling books to get my speaking opportunities. Rather, I had to Read More …
HR Technology; Why Top Talent Might Be Choosing To Work For Your Competition
Steeling Top Talent…Kind of. How Equinox Is Leveraging New HR Technology To Generate Growth. By Rob Lewis, M.S. Growth Rate of Health Clubs While this article can be applied to any business experiencing or preparing for high growth, we will focus on the health club industry. With Read More …
Could Your Fitbit Be A Hacker’s Dream?
An article published this morning by Alexadra Burlacu of TECH TIMES explained that the Fitbit could be hacked in 10-Seconds! Why would anyone want to hack your fitness activity? According to security researchers, malware could be inserted into the fitness tracker, and subsequently be transferred to your computer when connected! The vulnerability lies in the Bluetooth radio Read More …
The Pokemon Gym: Japan Leading Health Club Innovation!
If you are like me, you missed the “Pokemon” revolution. When we think of being innovative as health clubs and fitness programs, we tend to think of new technology, cardio machines, and group x classes. Once in a while, however, an idea pops up that makes us wonder “what else might be possible?”. A new Read More …
Top 3 Fitness Industry News Articles You Need to Read!
It has been an eventful week in the health club and fitness industry. With Oprah Winfrey, 24 Hour Fitness and the IHRSA annual convention making big moves! Below are the summaries and links to the articles. The Newest Board Member at Weight Watchers Taking the number one news worthy spot for the fitness and health Read More …
How To Hire SalesPeople: Is This Mistake Costing You Millions?
In this article, we uncover a common misconception that most managers have about the best salespeople, and learn how to leverage this information to improve our business and hiring practices. Question: (Answer honestly…) What are the attributes of the top performing salespeople? The two factors fundamental to predicting the success of salespeople include: 1: Personality type Read More …