Top Personal Trainer Marketing Strategies: The Michelangelo Method Imagine you travel back in time to the year 1503, you are given the privilege of witnessing Michelangelo Buonarroti work on the statue of David! You observe the artist from afar as he performs his work. What do you see? Read more The Artist’s Way We would likely see him Read More …
Month: October 2015
HR Technology; Why Top Talent Might Be Choosing To Work For Your Competition
Steeling Top Talent…Kind of. How Equinox Is Leveraging New HR Technology To Generate Growth. By Rob Lewis, M.S. Growth Rate of Health Clubs While this article can be applied to any business experiencing or preparing for high growth, we will focus on the health club industry. With Read More …
Could Your Fitbit Be A Hacker’s Dream?
An article published this morning by Alexadra Burlacu of TECH TIMES explained that the Fitbit could be hacked in 10-Seconds! Why would anyone want to hack your fitness activity? According to security researchers, malware could be inserted into the fitness tracker, and subsequently be transferred to your computer when connected! The vulnerability lies in the Bluetooth radio Read More …
The Pokemon Gym: Japan Leading Health Club Innovation!
If you are like me, you missed the “Pokemon” revolution. When we think of being innovative as health clubs and fitness programs, we tend to think of new technology, cardio machines, and group x classes. Once in a while, however, an idea pops up that makes us wonder “what else might be possible?”. A new Read More …
Top 3 Fitness Industry News Articles You Need to Read!
It has been an eventful week in the health club and fitness industry. With Oprah Winfrey, 24 Hour Fitness and the IHRSA annual convention making big moves! Below are the summaries and links to the articles. The Newest Board Member at Weight Watchers Taking the number one news worthy spot for the fitness and health Read More …
2015 NSCA Personal Trainers Conference | 7 Secret Weapons To Personal Trainers Sales Success
If you are planning on attending the 2015 NSCA Personal Trainers Conference, don’t miss my session, “7 Secret Weapons for Personal Trainers Sales Success”! For a free 5 video crash course on how to sell personal training click here: The national strength and conditioning association is known for putting on the top conferences in the Read More …