A lesson from ZARA What can health club executives learn from leading Spanish clothing retailer ZARA? Despite having a completely different business model from that of health clubs, ZARA can teach us a thing or two about creating a competitive advantage through innovation. Predicting Fashion Trends ZARA has managed to develop a strong competitive advantage by staying ahead of Read More …
Author: Rob
Rob Lewis Professional Business Speaker Highlight Reel
Finally… After 5 Years! Life of the speaker When I set out to become a professional speaker after finishing grad school I knew I would have to pay my dues. Because I was starting from scratch, I could not rely on reputation, or best-selling books to get my speaking opportunities. Rather, I had to Read More …
Day 1 in Russia!
First Day in Russia Russian Flight Attendants Among the first things I noticed when boarding my flight from Los Angeles to Russia was the beautiful bright orange uniforms worn by the flight attendants. It was like taking a trip back to the 1950’s when flight attendants took a great deal of pride in their Read More …
Trip to Russia: The Voyage
Trip to Russia Day 1 day of departure Sweet Smell of Muffins & Sound of Whispers I woke up to the sweet smell of muffins and the sound of conspiring whispers emanating from the kitchen. The cuteness of the little voices from my boys combined with that of my amazing wife trying to keep Read More …
Rob Speaks in Russia
Rob Speaks in Russia Your Going Where? When I tell people that I will be speaking in Russia, their eyes open a bit wider with a look of surprise. I believe this reaction is the result of two things; First, anticipation for the seemingly mysterious adventure that awaits me, and second, confusion about what Read More …
Support Jeremy Sims by viewing his new video sponsored by World Gym Vista, ca
Jeremy Sims Debut Please check out my new video production about San Diego Bodybuilder Jeremy Sims! Jeremy Sims calls World Gym Vista, CA his home away from home and is an up and coming bodybuilder and powerlifter who believes in sharing the gift of fitness with the world. Working for Cellucore supplement company, and having competed Read More …
Prospecting For Personal Trainers | How To Get New Personal Training Clients
Prospecting – For Personal Trainers | How to Get New Personal Training Clients. This is the perfect video for personal trainers having trouble obtaining new clients. We cover four proven strategies that will greatly improve your ability to get new personal training clients with your prospecting efforts.Read more If you have any questions, comments, concerns, Read More …
Top Personal Trainer Marketing Strategies: The Michelangelo Trainer
Top Personal Trainer Marketing Strategies: The Michelangelo Method Imagine you travel back in time to the year 1503, you are given the privilege of witnessing Michelangelo Buonarroti work on the statue of David! You observe the artist from afar as he performs his work. What do you see? Read more The Artist’s Way We would likely see him Read More …
HR Technology; Why Top Talent Might Be Choosing To Work For Your Competition
Steeling Top Talent…Kind of. How Equinox Is Leveraging New HR Technology To Generate Growth. By Rob Lewis, M.S. Growth Rate of Health Clubs While this article can be applied to any business experiencing or preparing for high growth, we will focus on the health club industry. With Read More …
Could Your Fitbit Be A Hacker’s Dream?
An article published this morning by Alexadra Burlacu of TECH TIMES explained that the Fitbit could be hacked in 10-Seconds! Why would anyone want to hack your fitness activity? According to security researchers, malware could be inserted into the fitness tracker, and subsequently be transferred to your computer when connected! The vulnerability lies in the Bluetooth radio Read More …